Magurit VR

What we learnt at IFFA 2019

IFFA 2019

The Paragon team have recently arrived back in the UK after a very successful IFFA 2019 show.

As UK and Ireland agents for a number of attending global food processing companies including Magurit, Gunther, Pujolas, Omet and Zentjes, we attended to show our support as well as meet our customers and demonstrate some of our newest innovations at the show.

Our pick for innovation of the week goes to Magurit who introduced their latest virtual reality technology on their stand. The technology allowed you to view your potential food processing line as if you were in the factory with the ability to walk around and see and experience all of the product output and equipment from every angle. They provided a headset and we got to experience a meat dicing processing line from start to finish. The potential for time and money saving for NPD and staff training is incredible and you really get a feel for how the equipment works.

IFFA 2019


Advantages of virtual reality in Food Processing


  • Little/no risk.
  • Safe, controlled area.
  • Realistic scenarios.
  • Can be done remotely saving time and money.
  • Improves retention and recall.
  • Simplifies complex problems/situations.
  • Suitable for different learning styles.
  • Innovative and enjoyable


We also caught up with all of our manufacturers and got some news and feedback from the show from our Managing Director who attended IFFA 2019:

“It was a great show and certainly worth visiting as we got to see a lot of innovation and development in our food processing industry. Only thing I would say is that although the number of attendees seemed similar to previous years, the introduction of the new Hall 12 meant that the event was much more spread out and as a result harder to get round to see everyone.”

Ray Chance- Managing Director of Paragon Processing Solutions


The IFFA 2019 show is the largest of its type for the food processing industry and you can see why with the number of manufacturers, agents and attendees that all meet up every three years. It is a well-run event and certainly gets the footfall and deals that comes with an event of this type.

The show was interrupted on the last day when someone in Frankfurt decided to fly their drone near the airport (which turns out to be one of the largest and busiest airports in Europe) and as a result many flights in the morning were cancelled or delayed, but by the last day of a week long conference was ready to go home so numbers weren’t as affected that much anyway.

One thing is for sure that Paragon will be there again at the next IFFA show so hope to see you in May 2022!


Two of the Paragon team attending the show- Matt Chance and Glenn Thompson decided to extend their stay with a road biking tour of Frankfurt, Luxembourg and Paris on their way back to the UK, which was a great way to finish a successful and enjoyable week.


IFFA 2019

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply